{"id":902,"date":"2026-06-08T03:09:27","date_gmt":"2026-06-08T03:09:27","guid":{"rendered":"https:\/\/eloybernalhats.com\/nuevatienda\/?page_id=902"},"modified":"2026-06-15T14:24:25","modified_gmt":"2026-06-15T14:24:25","slug":"about-us","status":"publish","type":"page","link":"https:\/\/eloybernalhats.com\/?page_id=902","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Over Four Decades of Excellence<\/strong><\/h2>\n\t\t\t\t\t

Led by our General Director, Jos\u00e9 Eloy Bernal Padilla<\/strong>, we carry forward a proud legacy of craftsmanship. With 43 years of experience exporting premium hats to different parts of the world, we expanded our vision in 2016 by launching our exclusive line of toquilla straw and felt finishes.Our product is recognized globally for its flawless finish and superior quality. At our processing plant, we obsess over every detail to ensure our customers receive nothing short of an excellent product. To maintain this standard, we continuously invest in training our artisans, improving our processes, and upgrading our machinery.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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The Art of Toquilla Straw<\/strong><\/h2>\n\t\t\t\t\t

Our hats are meticulously handwoven by skilled artisans in the cantons surrounding Cuenca, with a special focus on the parish of Ricaurte. Often, the women of these communities are entrusted with this delicate craft, allowing them to contribute to their households while preserving a centuries-old local tradition.Before the weaving begins, the stems and buds undergo a rigorous preparation process\u2014preselection, cooking, drying, and smoking. Depending on the fineness of the strands, the size of the brim, and the season, weaving a single hat can take anywhere from 3 weeks to 6 months<\/strong>. This unwavering dedication ensures that each piece is a unique work of art.<\/p>\n\t\t\n<\/div>\n

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Selection & Verification<\/div>
Every masterpiece starts here. We meticulously inspect the weave quality, crown height, and brim length to ensure only the finest bodies move forward.<\/div>
Discover Our Craft<\/div><\/div><\/div><\/div>
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Washing & Dyeing<\/div>
The toquilla straw is carefully rinsed to remove all harvest residues, preparing the fibers for our premium, high-retention coloring process.<\/div>
Explore the Colors<\/div><\/div><\/div><\/div>
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Precision Molding<\/div>
Shaping perfection. We utilize 14 distinct mold styles across all sizes (S, M, L, XL) to guarantee a flawless silhouette and an ideal fit.<\/div>
Find Your Fit<\/div><\/div><\/div><\/div>
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The Final Touches<\/div>
Impeccable stitching, soft inner sweatbands, and elegant premium ribbons come together to provide a sophisticated and comfortable finish.<\/div>
Shop Premium Hats<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tExperience the genuine craftsmanship of Ecuador.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tSHOP THE COLLECTION\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tClick Here\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Over Four Decades of Excellence Led by our General Director, Jos\u00e9 Eloy Bernal Padilla, we carry forward a proud legacy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-902","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eloybernalhats.com\/index.php?rest_route=\/wp\/v2\/pages\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eloybernalhats.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eloybernalhats.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eloybernalhats.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eloybernalhats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=902"}],"version-history":[{"count":32,"href":"https:\/\/eloybernalhats.com\/index.php?rest_route=\/wp\/v2\/pages\/902\/revisions"}],"predecessor-version":[{"id":2257,"href":"https:\/\/eloybernalhats.com\/index.php?rest_route=\/wp\/v2\/pages\/902\/revisions\/2257"}],"wp:attachment":[{"href":"https:\/\/eloybernalhats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}